SHE may have lost the bet but there's no doubt Maria Menounos gained some new fans.
The 33-year-old Extra host gamely stripped down to a tiny string bikini in New York's Times Square this afternoon after the New York Giants won Super Bowl XLVI.
Menounos had promised her Extra co-host Mario Lopez that she would wear a Giants bikini in the bitter New York cold if the New England Patriots lost the Super Bowl.
The Massachusetts-born brunette beauty is a long-time fan of the American football team.
Menounos disrobed to reveal a sparkly red and blue top and brief white bottoms today. She wisely kept a pair of warm Ugg boots on her feet.
The terms of the bet were that Menounos would "bare all" if the Patriots lost, while correspondent A J Calloway would have to wear a Patriots cheerleader outfit.
She tweeted a photograph of herself earlier today wearing her robe with the caption: "Ready to face the music."
She had to steal herself for the big reveal though as she departed Indianapolis to arrive in the Big Apple.
"Flying to ny now...today is gonna stink. At least it's not bitter cold there. Should be 50 degrees I hear." she tweeted.
Her 38-year-old co-host was as impressed by her dedication to keeping her word as he was to her fabulous figure.
He wrote on his Twitter page earlier: "My girl @mariamenounos lost a Super Bowl bet & had to wear a NY Giants bikini!Big props..Look great."