Search Engine Marketing, or SEM for short, is the process of
attracting traffic through many of the big search engines like Google
and Yahoo. In some respects, SEM is a blend of both SEO (Search Engine
Optimization) and PPC (Pay Per Click). SEM can be a huge benefit to your
organization if done well, including a positive return on investment,
giving your business increased prominence online, a potential to improve
lead generation, exposing your distinct brand to customers, and
ultimately leading to an increase in sales and revenue.
